Wednesday, 6 July 2022

Script Kiddie

What is a Script Kiddie?

A script kiddie, or skid, is a term that describes a young hacker who has much to learn yet acts as if he or she knows everything. Most of them are teenagers who are in it for fun and treat hacking as a game. Mostly they hack for bragging rights. They also don’t make a real effort to improve their hacking skills. Most don’t even know how to write a hacking program or ‘script’ and are content to pirate those made by others. This lack of skills often leads to their arrest because they leave a trail that’s easy for investigators to track down.

In Internet slang, “script kiddie” is a derogatory term used to describe a person who uses scripts or codes developed by real hackers to attack a network or website. Script kiddies have little to no coding skills, and rely on available tools or exploit kits to carry out an attack. Script kiddies also go by the term’s variations, such as “kiddie” or “skid.

Script Kiddies Hackers

Script kiddies differ from real hackers because they do not understand source codes in any way. In other words, they do not know how the tools they are running work or even how the attack they are engaging functions. These individuals merely download software to use against targets. But they can move on from being a script kiddie to becoming a novice hacker once they start learning proper programming and know the logic behind the codes they use.

According to LiveOverflow, a dedicated YouTube channel for hacking enthusiasts, the term “kodez kiddies” may have been a possible predecessor to the word. It often functions as a derogatory term. “Kodez kiddies” was mentioned several times in 1994 in Yet Another Bulletin Board System (YABBS), which was published by Alex Wetmore, then a freshman at Carnegie Mellon University.

However, the modern use of the term was associated with an exploit called “crontab.” A forum thread from 1996 retrieved from R00t[.]org revealed a conversation between hackers at the time mentioning “script kiddies.”The term also appeared in two articles in a 1998 issue of Phrack[.]org. The author of the first article described the act of using a port scanner to find hosting vulnerabilities as “script kiddie behavior.” The other occurrence of the term in the publication was in a sarcastic remark about a hacking website that got hacked. To wit, the passage read: “Let’s give out scripts that every clueless script kiddie breaks into thousands of sites worldwide.”

Use in Gaming

The gaming community comprises a tight-knit group of developers, hackers, and cheat-devs who peddle game leaks and cheats to a pool of clients. Script kiddies (also known as “enchiladas”) are this community’s version of “hangers-on.” They infiltrate gaming groups and forums to steal the codes that developers intend to sell. That is primarily the reason why script kiddies gained the ire of the gaming community. The other, of course, is that they don’t have the sophisticated skill set in game design or programming.




Tuesday, 5 July 2022

Cracker vs Hacker

Computer cracker

A computer cracker is an outdated term to describe someone who broke into computer systems, bypassed passwords or licenses in computer programs, or intentionally breached computer security. Computer crackers were motivated by malicious intent, for-profit, or just because the challenge was there.

Cracker vs Hacker

The antiquated phrase computer cracker is not used anymore. It was originally proposed as an antonym, or the opposite, of the term hacker. Hackers initially applied to only those who used their computing skills without malicious intent -- they broke into systems to identify or solve technical issues. Skillful technologists with altruistic motives were called hackers; those with bad intent were called computer crackers. This distinction never gained much traction, however.

In 1993, the Internet Users' Glossary defined a hacker as "a person who delights in having an intimate understanding of the internal workings of a system, computers and computer networks in particular. The term is often misused in a pejorative context, where 'cracker' would be the correct term." The Glossary defined a computer cracker as "an individual who attempts to access computer systems without authorization. These individuals are often malicious, as opposed to hackers, and have many means at their disposal for breaking into a system."

The term computer cracker was subsequently subsumed by the term black hat, another outdated term for the threat actor. It should be noted, however, that people today rarely distinguish between ethical hackers and malicious hackers. Although hackers, by definition, do not have malicious intent, some people assume malicious intent when the word is used in an everyday context.

Types of computer crackers

A computer cracker has also referred to users who break into copyrighted software or devices. Jailbreaking is a common example of cracking. Jailbreaking removes restrictions a manufacturer sets in the phone's software. By bypassing the restrictions, the user can perform more advanced functions on the phone or use it on a different network.











Monday, 4 July 2022

PNP Coin (Digital Currenncy)

For All those who are interested in Crypto Currencies Or are Dealing or doing business in Crypto - Please kindly Sign up for this great new PNP Coin from Hong Kong, which is in its earlier stages and is very cheap to buy right now. 

PNP Coin is World’s First Regulated Cryptocurrency – A sound long-term investment that seeks an opportunity in the regulated crypto industry.

Use this link to Sign up 

https://app.pnpcoin.com/invite?ref=UD57348

Helios Groups a well-known wealth management company with over 10 years of experience in the field, has launched its own cryptocurrency, called the PNP coin 

Pnp is the world's first regulated cryptocurrency, which has its roots in Hong kong. It is a kind of cryptocurrency backed up with exciting features and developments.

Unlike other cryptos, PNP is completely regulated and thereby avoids all illegal transactional activities since all transactions are transparent and completely secure.

PNP coin transactions are relatively faster as compared to other cryptocurrencies. PNP coin transactions are done with zero transaction charges.

These transactions are anonymous with no names involved. Your private key is the only link between you and your PNP coins.

The private key is going to be secure, and the money will be kept safe.

It is said to be that there is no age limit for a person to hold the PNP coin. It is believed to change the world within a year’s time with its craze of strategic innovations.

The credibility is also said to be matched each time they bring a new feature.

Helios Groups has already sold 8 million coins before their Initial coin offering. The firm hoped the coin to double its value from 1 HKD to 2 HKD by the end of 2021.

However, a strong response from investors is expected to make the coin hit the 2HKD mark within the next three months.

It is easy to register for PNP Coin and the coin is completely regulated, safe, & secure. Helios Groups has a target to gain at least 1% of the bitcoin community. Even before its ICO,

PNP coin has gained popularity among the Indo-Asian markets as well as other parts of the world.

Helios Groups also offers a private wallet and a custom-made physical coin for its users & crypto investors

The regulated currency has no gas fees and there is no age limit for anyone to hold a PNP coin. All these characteristics make PNP coin different from other cryptocurrencies.

https://app.pnpcoin.com/invite?ref=UD57348


Sunday, 3 July 2022

LiveAction

 

 LiveAction

It is one of the best hacking tools for ethical hacking. It performance issues and reduces security risk with the deep visibility provided by Omnipeek. It is one of the best hacking apps that can diagnose network issues faster and better with LiveAction packet intelligence.


LiveAction is a sophisticated network performance management and QoS control tool that enables you to optimize the end-user experience and business application delivery by effectively managing your application-aware network performance.  LiveAction visually controls your enterprise networks by simplifying the complexity of monitoring, analyzing, and configuring technology areas such as QoS, LAN Switching, NetFlow, FnF, NBAR2, and Medianet, AVC, PfR, Routing, and IP SLA. The latest LiveAction 3.0 release provides improved scalability and guided workflows to quickly resolve business-critical performance issues in your WAN, SaaS, and cloud application, MPLS or DMVPN links, converged wired and wireless connections, and video, VoIP, and BYOD devices.


Features:

Powerful, easy-to-use network forensics software

LiveAction automates the capture of the network data required to quickly investigate security alerts

Software and integrated appliance solutions

Packet intelligence combines deep analysis

This network hacking tool provides rapid resolution of network and security issues

Easy to use Intuitive workflow

Expert and responsive technical support

Onsite deployment for appliances

Commitment to our customers and our products






















Saturday, 2 July 2022

Metasploit

History of Metasploit

The Metasploit Project was undertaken in 2003 by H.D. Moore for use as a Perl-based portable network tool, with assistance from core developer Matt Miller. It was fully converted to Ruby by 2007, and the license was acquired by Rapid7 in 2009, where it remains as part of the Boston-based company’s repertoire of IDS signature development and targeted remote exploit, fuzzing, anti-forensic, and evasion tools.
Portions of these other tools reside within the Metasploit framework, which is built into the Kali Linux OS. Rapid7 has also developed two proprietary OpenCore tools, Metasploit Pro, Metasploit Express.
This framework has become the go-to exploit development and mitigation tool. Prior to Metasploit, pen testers had to perform all probes manually by using a variety of tools that may or may not have supported the platform they were testing, writing their own code by hand, and introducing it onto networks manually. Remote testing was virtually unheard of, and that limited a security specialist’s reach to the local area and companies spending a fortune on in-house IT or security consultants.


Uses Metasploit

Due to its wide range of applications and open-source availability, Metasploit is used by everyone from the evolving field of DevSecOps pros to hackers. It’s helpful to anyone who needs an easy to install, reliable tool that gets the job done regardless of which platform or language is used. The software is popular with hackers and widely available, which reinforces the need for security professionals to become familiar with the framework even if they don’t use it.

Metasploit now includes more than 1677 exploits organized over 25 platforms, including Android, PHP, Python, Java, Cisco, and more. The framework also carries nearly 500 payloads, some of which include:
1) Command shell payloads that enable users to run scripts or random commands against a host
2) Dynamic payloads that allow testers to generate unique payloads to evade antivirus software
3) Meterpreter payloads that allow users to commandeer device monitors using VMC and to take over sessions or upload and download files
4) Static payloads that enable port forwarding and communications between networks.

Uses & Benefits

All you need to use Metasploit once it’s installed is to obtain information about the target either through port scanning, OS fingerprinting or using a vulnerability scanner to find a way into the network. Then, it’s just a simple matter of selecting an exploit and your payload. In this context, an exploit is a means of identifying a weakness in your choice of increasingly harder to defend networks or system and taking advantage of that flaw to gain entry.

The framework is constructed of various models and interfaces, which include msfconsole interactive curses, msfcli to alls msf functions from the terminal/cmd, the Armitag graphical Java tool that’s used to integrate with MSF, and the Metasploit Community Web Interface that supports remote pen testing.

White hat testers trying to locate or learn from black hats and hackers should be aware that they don’t typically roll out an announcement that they’re Metasploiting. This secretive bunch likes to operate through virtual private network tunnels to mask their IP address, and many use a dedicated VPS as well to avoid interruptions that commonly plague many shared hosting providers. These two privacy tools are also a good idea for white hats who intend to step into the world of exploits and pen testing with Metasploit.

As mentioned above, Metasploit provides you with exploits, payloads, auxiliary functions, encoders, listeners, shellcode, post-exploitation code and nops.
You can obtain a Metasploit Pro Specialist Certification online to become a credentialed pen-tester. The passing score to obtain the certification is 80 percent, and the open book exam takes about two hours. It costs $195, and you can print your certificate out once you’re approved.
Prior to the exam, it’s recommended that you take the Metasploit training course and have proficiency or working knowledge:

Windows and Linux OS
Network protocols
Vulnerability management systems
Basic pen testing concepts
Obtaining this credential is a desirable achievement for anyone who wants to become a marketable pen-tester or security analyst.
























Thursday, 30 June 2022

Nmap (Network Mapper)

Port scanning, one of the phases in ethical hacking, is the finest hacking tool ever. Primarily a command-line tool, it was then developed for operating systems based on Linux or Unix, and the windows version of Nmap is now available.

Nmap is basically a network security mapper capable of discovering services and hosts on a network, thereby creating a network map. This software offers several features that help in probing computer networks, host discovery as well as detection of operating systems. Being script extensible it provides advanced vulnerability detection and can also adapt to network conditions such as congestion and latency while scanning.

Scan every active IP address. 

You can get detailed information on every IP active on your network to determine whether an IP has been compromised. Nmap will tell you whether a legitimate service or an external hacker is using the IP.

Perform entire network scanning. 

You can get information on your network as a whole, including a list of live hosts and open ports and the OS of every connected device. Due to this, Nmap does a great job at monitoring your ongoing system and helping perform pen-testing.

Identify server vulnerabilities. 

You can use the tool to scan your web server for any security gaps to protect personal and business websites. Nmap helps simulate the process a malicious agent would typically use to attack your website.

Develop visual mappings. 

Nmap has a graphical user interface known as Zenmap. You can use it to create visual mappings of your network to facilitate better usability and reporting.

Automate system and vulnerability scans. 

Nmap has an incredible feature known as “Nmap Scripting Engine” (NSE). It's a scripting engine that lets you use a predefined set of scripts and automate networking features. Alternatively, you can write your own NSE scripts using the Lua programming language to make conclusions about the target host/service.

Use Nmap Effectively

Nmap uses diverse techniques to scan, such as TCP connect scan, TCP SYN scan, TCP reverse ident scan, FTP bounce scan, and so on. Each of these methods has its own benefits and drawbacks, and whether you should opt for simple scanning or advanced scanning depends on the target machine.

Before you get started with Nmap, the software needs to be installed.

The installation process is easy, but it may vary based on your operating system. Below, we’ve covered how to install an app for Windows, MacBook, and Linux versions.

For Windows OS: Download and run the custom installer you get with Nmap (namp<version>setup.exe). This will automatically configure Nmap on your Microsoft system.

For Mac OS: Run the Nmap-<version>mpkg file to start the dedicated installer (you get this with Nmap).

For Linux OS: Run the following commands after opening the terminal to install Nmap

CentOS/Fedora: sudo dnf install nmap

Ubuntu/Debian: sudo apt-get install nmap


1. Ping Scanning

A ping scan returns information on every IP active on your network.

You can use the following command to execute a ping scan:

> Nmap -sp 192.168.1.1/24

Note: You can run a Scan a Single Host command to scan a single host for 1000 well-known ports—ports that are used by popular services like SQL, SNTP, and apache.

Here's how to run this command:

> Nmap scanme.nmap.org

2. Port Scanning

There are tons of ways to execute a scan for ports. The main differences between the varying types of port scans are whether they cover TCP or UDP ports and if they run a TCP connection.

For instance, the TCP Connect scan actively queries every host and requests a response, while the UDP scan uses UDP packets to scan DNS, SNMP, and DHCP ports to do the same job.

Let's review the different port scanning types below.

  • Using the -p param to run a single-port scan:

> Nmap -p 973 192.164.0.1

  • Using a TCP connection to scan information about a particular connection type—provided you specify the type of port:

> Nmap -p T:7777, 973 192.164.0.1

  • Using hyphens to separate a range of ports:

> Nmap -p 76–973 192.164.0.1

  • Using the -top-ports flag to specify the top n ports to scan:

> Nmap --top-ports 10 scanme.nmap.org

3. Host Scanning

Host scanning gives you detailed information on a specific host or a range of IP addresses, including their latency, MAC address, and any description associated with that address. In turn, this will allow you to quickly identify and eliminate suspicious hosts connected to your network.

You can use the following commands to execute a host scan:

  • Writing all the IP addresses in one row, allowing the tools to scan all of the hosts simultaneously:

> Nmap 192.164.1.1 192.164.0.2 192.164.0.2

  • Using the asterisk (*) to scan all of the subnets at one go:

> Nmap 192.164.1.*

  • Adding commas to separate the IP address endings instead of typing entire domains:

> Nmap 192.164.0.1,2,3,4

  • Using a hyphen to define a range of IP addresses:

> Nmap 192.164.0.0–255

Note: If you want to scan a hostname, you simply have to replace the IP address for the host.

4. OS Scanning

Nmap can also provide operating system detection, script scanning, version detection, and traceroute. In fact, OS scanning is claimed as one of the most powerful features of the tool.

OS scanning involves Nmap sending TCP and UDP packets to a particular port before analyzing its response. This scan then compares the response to a 2600-strong operating systems database and returns information on a host’s OS (and version).

You can use the following command to execute an OS scan:

> Nmap -SV scanme.nmap.org

Disclaimer: OS detection may not always be accurate. Still, it does a fairly good job at getting a pen tester closer to their target.

5. Stealth Scanning

Running a stealth scan involves analyzing the response after sending an SYN packet. If SYN or ACK is received, it indicates the port is open, and you can open a TCP connection.

Keep in mind that a stealth scan never completes the 3-way handshake, so the target may face difficulty determining the scanning system.

Use the following command to run a stealth scan:

> Nmap -sS scanme.nmap.org

6. Scan the Most Popular Ports

As the name suggests, this command auto-scans several 'most popular' ports of a host. This can come in handy for users who run Nmap on a home server.

You can use the following to execute this Nmap command:

> Nmap --top-ports n 192.168.1.106

Replace the ‘n’ in the above command for the number of ports you want to scan. Nmap will quickly scan that many ports.

7. Output to a File

You can add an extension to your commands if you want to output your Nmap scan results to a file.

Use the following command:

  • If you want to output the results to a text file: -oN output.txt
  • If you want to output the results to an XML file: -oX output.xml

8. Disable DNS Name Resolution

You can use this Nmap command to accelerate your Nmap scan using the -n parameter, which may disable reverse DNS resolution. We highly recommend this when starting Nmap scanning for a large network.

Let us explain how this Nmap command works using an example.

Suppose you want to turn off DNS resolution for the basic ping scan. To do this, you’ll have to add -n.

Here’s how you can run the command:

> Nmap -sp -n 192.100.1.1/24










Image SEO

Image SEO refers to the practice of optimizing your images for search engines through thoughtful alt text, appropriate captions, good file dimensions, and more.

Image SEO is the optimization technique that involves using best practices to ensure that your images are crawled, indexed, and displayed on search results for a relevant search query. 

 If you think that image SEO is done only to help you rank higher on Google Image Search, then you are wrong! Google and other search engines have started showing images even on the web search results pages.

 if you are creating a website focusing on ranking higher on search engines, make sure that the image SEO best practices listed in this article are followed without fail. By the way, if you are running an e-commerce website, image SEO will play a pivotal role not only to rank you higher but also to increase the conversion rate. 

Importance of Adding Images 

Users consuming your content hate monotony. Since they have less attention span they might hit the back button as soon as they feel humdrum. To avoid such circumstances, images are used in abundance by websites and they are evenly distributed within important sections to keep their visitors glued to the page. 

So, think it this way, if Apple is presenting a five-year financial report in numbers alone, 9 out of 10 users will just skip that part as it’s hard to decipher the data.But if you put the same data in a graph or a pie diagram like the one here, people will find it very helpful and they will continue reading your report.

A whole passage of content that has no relevant images makes the users bounce off the page and look for something similar which has more images that are relevant. This doesn’t mean that adding tons of images can make users and search engines happy. 

That is where the term relevance comes to the fore. The images you add within the content must add value to the users and search engines. 

 How do search engines find value inside the images you add? By implementing a proper image SEO strategy.  So, where do you go and search for the images? Of course, in 2022, Google is your go-to search engine. 

 Let me explain the basics of search first before moving to more advanced Image SEO concepts. What happens when the user types a search query and press enter on Google?

 The search engine algorithms will find and display the best results based on relevance and authority. The same process is applicable to image search. 

 However, displaying the right image on search is more challenging for search engines. Even though search engines like Google use reverse image search the quality of the image matters. 

Google still depends on factors such as the context, image file name, alt tags, image titles, description, and caption to understand if the image is suitable for a specific search query. What this means is optimizing these individual elements continues to be a critical aspect of an on-page optimization strategy.

Google Image Search Works

 Google Image Search uses superior algorithms to find pictures that are relevant to the search query entered by a user. It uses two methods to retrieve relevant images for the users.

Image Search By Context 

The search engine tries to first identify images with surrounding text that matches the search query. If the image matches the intent of the user, the image is displayed on search. 

If you add more context to the images that, in a way, helps the users to better understand what the image represents, you have higher chances of ranking higher. According to Google, when you make the context informative and understandable to the lay users, the search engine will rank your images better. 

Contextual and Original Image: 

The image you add to the content must be 100% relevant to the main topic represented by the page. What this also means is if you are publishing scraped content, or if the images are not original, it reduces the chance of ranking the image on search. 

Right Placement: 

The placement of the image also plays a critical role in deciding whether it will appear on a search or not. Images that are below the most important part of your content have less chance of ranking higher. So, make sure that images you want to rank higher are placed at the top where the most critical information is shared. 

Authority of the Site: 

Not all websites can become experts in all fields. Over time, Google understands that a site is good for one niche topic. For example, Stan Ventures is recognized as a site that specifically talks about SEO. If we publish an article about laptop accessories, there is no way Google will rank us. If the content cannot rank, neither will the images associated with the content. Image Ranking and page/site quality go hand-in-hand.

Mobile-Friendliness: 

Google has been pushing mobile-first indexing for quite some time, and if you are yet to make your website responsive, the chances of your images ranking on Google search are slim. If your images are non-responsive, this ends in a bad user experience and Google has been on such sites lately. 

Define a Proper Image File Name: 

Google has been categorically stating that the file name of the images plays an important role in ranking. But this is one of the least optimized things on the internet. Most websites upload images with numbers, which gives Google no clue about the context of the image. 

Check the Meta Title: 

99% of the time, the image search result you see will have a meta title that is closely relevant to the search query entered. This means, for your images to rank higher, you must also ensure the page title is properly optimized with the right keywords that people use on search engines. 

Make Use of Structured Data:

 Google Image Search supports Product, Recipe, and Video structured data. What this means is if you have an eCommerce website or a recipe-based website, adding the images within the schema data will improve your image search visibility. Such images will also get to feature as snippets in the web search paving the way to higher organic traffic. 

Quality of the Image: 

In Web Search, Google looks at the quality of the content within the page and other ranking factors. However, when it comes to Google Images, the quality of the images plays a vital role in showing up on search. Earlier days, some of the images that ranked higher on Google image search were pixelated. Now, Google has updated its image algorithm to ensure that only high-quality images show up. 

Heavy Images are Not SEO Friendly: 

Images that are heavy to load on a web browser tend to get lower rankings on Google because it gives a bad user experience. A large size image can significantly cause the page size to increase. Even though Google creates a snapshot to display images on the search results page, the user, when clicking on it, lands on the slow page and Google doesn’t want that to happen. So, they have intentionally trained their algorithm not to rank heavy images on search. Also, opting for AMP is a good option if you want the images to load quickly from Google’s cache. (High-quality images don’t mean heavy images. It’s ideal to optimize all the images for the web before uploading so that the page load time is not affected)

Reverse Image Search 

The search engine uses the search by image option to find visually similar images that are on the web and display the most relevant ones. This technique called Reverse Image Search is one of the most popular ones used by a majority of search engines.

With this, unlike the traditional search, users don’t input text. Instead, they are asked to upload an image as input. Based on several factors, the search engine will show image results that are closely related to the one uploaded. 

Google provides users two Search By Image options. 

Method 1: You can upload an image from your computer 

Method 2: You can enter the URL of the Image. (The same feature is used in the Chrome Browser when you use Search Google for Image feature)


Search By Image analyzes your image to find its most distinctive colors, points, lines, and textures. It uses these features to generate a query. 

This query is sent to Google’s back end for matching against billions of images. Google’s algorithm then returns matching and visually similar images to you on the final results page.

Since Search by Images has a different intent than a text-based search, the results can greatly vary. The result will be more focused on the similarities between the image uploaded and the images that are already there on Google’s database. This means that image SEO strategies can help only a little while trying to rank your images for Search By Image results.


Start Optimizing Your Images for On-Page SEO 

Now that you know the things that Google looks for while ranking images on search, let’s understand how to optimize the individual factors we discussed above. What we intend to do is provide you with the best practices to follow while trying to optimize images for your website. 

Keyword Research:

 If you are wondering how keyword research found the first place in my list, the reason is simple, the keywords are the driving factor. If you get it wrong, your images will never show up in search results when users type in their query. Identify the key terms that users are typically searching on Google for your product or service. Make the list of such keywords handy to use while optimizing the images. If you want to know how to do keyword research, we have an extensive guide to help you with that.

Choose the Right Image Format: 

The type of image you want to display on Google plays a critical role in deciding the size of your page. If you are going with GIF, the image size can be bigger than PNG or JPEG. It’s ideal to use images in PNG, JPEG, and WebP. 

WebP 

format is the most recommended as it’s tailored for the web and offers superior lossless and lossy compression. Google supports BMP, GIF, JPEG, PNG, WebP, and SVG formats. 

Create Good Image URL Structure:

 Like the file name, Google also uses the URL structure of the img src to understand the context of the image. So if you have an image of a bike, the ideal URL structure would  It’s so common to see images with generic file names that give no clue about the image. Google and other search engines have been stressing a great deal on providing a file name that defines the image. Google has categorically stated that the file name is one of the key factors that it looks for when trying to rank images. Try to make the file name relevant by adding keywords so that it appears when the users type the key phrases on Google. Make sure that you rename the file names of stock photos before uploading them.

Optimize ALT Text of Images: 

An alt text of your image must be the best description that you can give to people who are unable to see the image. Slow loading time and disabled people who use screen readers can rely on the alt text of the image to understand the context. Most importantly, Google also uses the image alt text to understand the content and context of the image. The Alt attribute will also act as the anchor text if you are linking your image to another page or website. You must optimize the alt text using the right keywords. It is advisable to use words that provide context to the image within a web page for image Alt text. By doing so, you will help someone with a screen reader understand how a particular image fits into the content of a web page. The best way to come up with a fitting Alt text for any image is to think about how you’d describe the image to someone with a vision impairment and then generate a description.

Optimize Image Caption, Title, and Description: 

Google has confirmed that it considers the information inside the caption, title, and description important while understanding the context of the images. So, make sure that you fill in all these details keeping in mind the possible search query string the users may use to get the maximum image SEO benefits. 

Use Image Sitemaps: 

Providing Google with the list of URLs of all your images will ensure that they are indexed and displayed on search. Submit the image sitemap in the search console and Google will crawl these images in priority. If you are using a CDN to deliver the images to your website, you must verify the CDN in the search console.

Don’t Over Optimize: 

While we do all the above image optimization strategies, make sure not to overdo it by stuffing keywords. Google has been quite vocal about significantly reducing the rankings of websites that do such spammy practices. 

Now that you know the importance of images and the different ways to optimize them to improve the organic search traffic, start implementing them right away. 

If you get stuck at any point in time, just ping us on the live chat or drop a comment. We can assist you with any SEO-related issues. 

Google had rolled out Google Image Algorithm Update 2018 to improve the quality of Google image search.

This Google image algorithm update was intended to improve image search results by taking into account the factors like image placement on the page, the freshness of the content, and the page authority to determine the position of images in Google image search.

On-Page SEO Decides the Fate of Images in Google Search

Another essential revelation that Google made, following the image search algorithm roll-out, is that the placement of an image will matter a lot in search ranking.

According to Google, images that feature at the beginning of the article/page and the one that is in the middle will receive priority in the image search result.

For example, if you have an online store selling shoes, the image at the beginning of a product page that is dedicated to a pair of shoes will get more priority than the pictures on a category page showing a range of shoe styles.






























Microsoft Thwarts Chinese Cyber Attack Targeting Western European Governments

  Microsoft on Tuesday   revealed   that it repelled a cyber attack staged by a Chinese nation-state actor targeting two dozen organizations...