Silo Structure in SEO
Silo structure in SEO is the best approach to organizing content on a specific topic. Having a silo structure in place will guide users and search engines throughout your website in a clear, understandable manner. This will help search engines crawl, index, and rank your website better. Search engines award top keyword rankings to the site that proves it’s the most relevant fit for the theme and intent of the user’s query. As a result, the primary goal of search engine optimization (SEO) is to improve the website so that the site is about more than targeted keyword phrases — it is about the themes matching those keywords. More often than not, a website is a disjointed array of unrelated information with no clear central theme. Such a site suffers in search engine rankings for sought-after keywords. Siloing a website serves to clarify its subject relevance and lays the groundwork for high keyword rankings. It is a core building block for SEO and is normally an advanced topic. The term s...