Influencer marketing is a type of marketing that focuses on using key leaders to drive your brand’s message to the larger market. Rather than send promotional content directly to consumers with traditional digital marketing tactics, such as email marketing and display ads, influencer marketing relies on outside individuals known as influencers to deliver a message.
Influencers are individuals with moderate to large fan followings on top social media and content marketing platforms including Twitter, Instagram, Pinterest, and YouTube. In addition, many of these influencers operate and maintain a blog.
influencer marketing as part of their promotional strategy, they must target, connect with, and properly compensate influencers. Often, influencers will create sponsored content featuring the brand and product/service to share on their respective social media channels and blog.
- Drive social media engagement on their brand channels
- Gain quality backlinks for their online content
- Generate consistent website traffic
- Foster a connection with targeted audiences
- Improve awareness of a brand or specific campaign
- Increasing your social media following by X% over a specific period of time
- Improving the amount of website traffic from a specific online source
- Raising the number of brand/blog mentions online
- Adding more quality backlinks to your blog link portfolio
Tools:
Followerwonk by Moz
Followerwonk is a free tool from Moz which allows users to search for Twitter influencers based on a number of filters including topics, followers, and social authority.
UTM Parameters
UTM Parameters are tiny bits of code added to the end of a website URL to help marketers track results. Use these parameters when working with influencers to identify how much traffic their content drives to your website or blog content.
BuzzSumo
Buzzsumo is an in-depth content marketing tool that allows you to research topics, influencers, and so much more. This robust tool helps marketers find ideal influencers based on keywords, hashtags, and social media metrics.
SEOquake
If using influencer marketing for SEO and link-building purposes, you’ll want to know more about the influencer’s website. Seo quake is a browser add-on that delivers robust information about websites with a few simple clicks.
CrowdFire
Crowdfire enables users to identify people to follow based on interests, industries, and more. In addition, this tool is great for influencers who need to manage their personal social media following and unfollow irrelevant or dormant accounts.
BuzzStream
As one of the leading blogger outreach tools, Buzzstream is an essential asset for influencer marketing strategies. With BuzzStream, brands can analyze influencers, reach out for opportunities, and manage relationships in one place.
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