Important For On-page SEO
1) Title tags should be 50-60 characters long, including spaces.
2) Your most important keywords need to be first in your title tags, with your least important words coming last.
3) Do not duplicate title tags, they must be written differently for every page.
4) Make sure your most important keywords for the webpage show up in the meta description.
5) A meta description should be no longer than 135-160 characters long. Any longer and search engines will chop the end off, so make sure any important keywords are nearer the front.
6) The headlines for your articles should be under 55 characters to ensure their complete visibility in SERPs. Make sure they're snappy, attractive, and as descriptive as possible.
7) Make sure headlines are tagged as H1 and any subheadings in your articles are tagged as H2, H3, etc Make sure they are used in descending, logical order.
8) Make sure your images are all optimized for the web. Ensuring they are not too large and site-speed draining. As well as being properly labeled with titles and alt-text.
9) Make sure your website has an accurate site map in both XML and HTML format, to ensure thorough and complete indexing by Google.
10) Do the social media icons on the site go to the correct pages? Do you have the right buttons and social plugins installed for what you are trying to accomplish and what you want the user to be able to do?
11) Are you using internal linking in the most effective way? you should have a few relevant internal links per article depending on the length and type of content. Make sure the anchor text is descriptive of the linked page.
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