Marketing Strategy
The marketing strategy should revolve around the company's value proposition, which communicates to consumers what the company stands for, how it operates, and why it deserves their business. This provides marketing teams with a template that should inform their initiatives across all of the company's products and services. For example, Walmart is widely known as a discount retailer with “everyday low prices,” whose business operations and marketing efforts are rooted in that idea The marketing strategy is outlined in the marketing plan which is a document that details the specific types of marketing activities a company conducts and contains timetables for rolling out various marketing initiatives. Benefits The ultimate goal of a marketing strategy is to achieve and communicate a sustainable competitive advantage over rival companies by understanding the needs and wants of its consumers. Whether it's a print ad design, mass customization, or a social media campaign, a ...