Call to Action (CTA) Importance in marketing
CTA A call to action (CTA) is a marketing term that refers to the next step a marketer wants its audience or reader to take. The CTA can have a direct link to sales. For example, it can instruct the reader to click the buy button to complete a sale, or it can simply move the audience further along towards becoming a consumer of that company's goods or services. The CTA can suggest that the reader subscribes to a newsletter that contains product updates, for example. To be effective, a CTA should be obvious and should immediately follow the marketing message. 1) A call to action (CTA) is a marketing term that refers to the next step or the action that the marketer wants the consumer to take. 2) Calls to action can be as direct, such as a button that says "Buy Now," or a softer CTA such as "Read More." 3) Through practices such as A/B testing, marketers can learn which CTAs are most effective in getting the ...