Hub-and-Spoke Content Marketing
What is The Hub and Spoke Model The hub and spoke model in content marketing is a framework that allows you to create topical relevance. It allows you to better organize your content, and lead visitors through every stage of the buyer’s journey. It accomplishes this with larger overview pages (the hub) about specific topics which then link to pages where aspects of the topic are explored in-depth (the spokes) . For example, a business could create a hub page that focuses on email marketing. The hub page would summarize the major aspects of the topic such as segmentation, subject lines, email newsletter design, re-engagement campaigns, etc. For each supporting topic or subsection, it would link to another page that goes into further detail on it. keywords relevant to the topics At this point, you should have a lot of potential topics that you know your audience cares about. Right now there are two challenges: There are too many topics ...