SEO stands for Search Engine Optimization. Conducting SEO on your website, allows search engines like Google or Bing to understand your website better and show up on queries more often.
So let's say, someone is searching for basketballs on the internet. They might go to Google and type in a certain keyword into the search bar, such as:
'Basketball store near me
'Buy basketballs online'
'NBA basketballs for sale'
'Cheap basketballs'
'Basketball shop in [your city]
These are all legitimate search queries that they might be typing into the search bar to solve their problem.
That's why conducting keyword research is an essential step to finding what your customers are looking for so you can start ranking for those keywords.
Ideally, you want your business to show up when they search for these terms and potentially convert them into customers.
You can use keyword research tools like Google Keyword Planner or Ubersuggest. Both are free tools you can use to find valuable keywords for your business.
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