E-commerce SEO
Ecommerce keyword research Keyword research is the critical first step in an e-commerce SEO campaign. You’ll target keywords too difficult to rank for and won’t make it to page one. You’ll rank for keywords that don’t garner traffic or cause customers to buy. Neither of these situations is ideal, which is why e-commerce keyword research is so important — it will ensure you target keywords that are easy to rank for, have decent search volume, and have high conversion rates. However, there is more to choosing keywords than simply looking at how difficult it is to rank or how many people search for them. The following four options can help you to perform e-commerce keyword research, find keyword difficulty (KD) and search volume, and uncover buyer intent: Right keywords Unless you use a tool like Ahrefs, you likely won’t have keyword data for the phrases you picked. You need to determine keyword difficulty, search volume, and buyer intent to know which keywords to use. ...