Microsite
What is a microsite? A microsite is a small-scale website that businesses can use to promote an individual product, sub-brand, campaign, event, or competition. They can be made up of a single web page or a small cluster of pages.Microsites are hosted separately from a brand’s main website. They usually have their own unique domain names, but they can be hosted on a subdomain too. These simple sites don’t include ‘About us’ pages or information about brand values. They don’t usually have eCommerce functionality either. Instead, they feature informative, fun, or interactive content that aims to engage visitors. Benefits Microsites can help brands achieve a multitude of marketing goals. Whether they want to supercharge a product launch, generate leads, or target audience segments with specific content, microsites can help. Whether you want to build top-of-mind awareness for a new product or highlight a brand partnership, microsites can keep visitors focused on the information yo...