Conversational Marketing
Conversational Marketing is a method of engaging with website visitors and converting leads via dialogue-driven activities. This style of inbound marketing puts a focus on interactions with the consumer, not simply one-way transmission by the brand. Conversational Marketing aims to create relationships with the consumer by building trust through conversations and by making the buying experience as smooth and easy as possible. Conversational Marketing solution Conversation starter This is the message that usually appears at the bottom right-hand corner of the website to encourage website visitors to click and engage. The button appears together with a message that can be personalized to fit the exact action, landing page, or product. Lead capture tools to qualify After clicking the conversation starter, users then enter a short conversation with a lead capture tool. like a chatbot. This process is where the chatbot will ask a series of simple questions ...