Winson Digital Techniques

Components of a Marketing Plan Market Research  Every effective marketing plan begins with research.  Market research   (also known as industry research) is the process of analyzing market conditions and current products to help you find business opportunities and discover your target audience. If you craft a startup marketing plan, you may discover an unmet need or want in your industry, which then gives you a product idea.  Marketing opportunities for your existing business.  What is the size of our customer base? Based on trends, is our customer base growing or shrinking? What is our current share of the market? What share of the market do we think we can take? Are there unmet needs/missed opportunities in the market? Primary research  includes all research that you conduct yourself, such as interviews and focus groups.  Secondary research  refers to research that has been done by someone else, including industry reports and stud...

Open-source cybersecurity tools are popular with IT people who want to either test the waters or have an innovative idea to experiment with. Cybersecurity Tools  have a special place in the open-source market, for they meet most of the primary enterprise-grade security requirements. Though many tools do not provide the capabilities of the respective paid version, many newcomers use the free versions to learn and test before they purchase the full version. They also allow a great degree of freedom to customize if the user has the required skill set to modify the publicly available source code. Quite often they are used in combination with paid open-source tools to meet some unique business needs. Analytics Insights has curated the  Top 10 open-source cybersecurity tools for businesses to deal with the snooping jacks. Wireshark: A network protocol monitoring tool, that can deep inspect hundreds of protocols, even when hundreds of them get added every day. This network sniffing t...

What is Cyber Security? Cyber Security is a process designed to protect networks and devices from external threats. Businesses typically employ Cyber Security Professionals  to protect their confidential information, maintain employee productivity, and enhance customer confidence in products and services. The world of Cyber Security revolves around the industry standard of confidentiality, integrity, and availability, CIA . Privacy means data can be accessed only by authorized parties; integrity means information can be added, altered, or removed only by authorized users; and availability means systems, functions, and data must be available on-demand according to agreed-upon parameters.  The main element of Cyber Security is the use of authentication mechanisms. For example, a user name identifies an account that a user wants to access, while a password is a mechanism that proves the user is who he claims to be.  Types of Cyber Crimes Cybercrime is any unauthorized activi...

A marketing strategy for Instagram guides your account and helps you figure out what to post.  As with any strategy, defining your goal is the best place to start. Instagram for small businesses can help you achieve any number of goals. Once you settle on the specific objectives, you can create your strategy. Ideas for your Instagram marketing strategy include:  Building a community by engaging your audience with thoughtful captions  Giving your product more context with video tutorials  Showing off your company’s personality with unique posts  Increasing conversions with shoppable posts Enhancing brand awareness with curated content Defining your target audience  is also an Instagram for business best practice Once you know who you’re aiming to reach, you can tailor your content to fit that audience. Different social media platforms are better for particular audiences, so ensure your Instagram content is targeted at its key demographics.   Creating a ...

A digital marketing strategy is a plan that outlines how your business will achieve its marketing  goals via online channels like search and social media. Most strategy plans will summarize which online channels and digital marketing tactics you will use, plus how much you will invest in these channels and tactics. what is marketing,” you might be wondering how it works. With  marketing , you can promote your products and services through multiple channels to reach your target audience . As a result, you can earn more sales and revenue for your business. promote your brand Social media Platforms Search Engines Websites Apps You can also conduct market research and competitor analysis  to understand how you can ensure your business stands out online  to attract more potential customers. marketing important? If you want to attract new customers and drive more sales for your company, investing in marketing is essential. Marketing is the key to helping more consumer...

What are Backlinks Backlinks are links from outside domains that point to pages on your domain; essentially linking back from their domain to yours. To a larger degree, your backlink profile is made up of backlinks from external sites (also known as referring domains) that contribute to the overall strength, relevance, and diversity of your domain’s backlink profile  the total number of backlinks can often include many links from the same referring domain or multiple referring domains. It’s common for referring domains to link back to your content if it is relevant, authoritative, or valuable in some way to their own domain. In an ideal world, that’s how backlinks are accumulated; unique content that other websites  want to be associated with.  Generally speaking, backlinks are considered to be a “vote” of confidence for the content that’s being linked to your domain from outside sources. Why are important backlinks Backlinks are important for search engines  and use...

What is The Hub and Spoke Model The hub and spoke model in  content marketing  is a framework that allows you to create topical relevance. It allows you to better organize your content, and lead visitors through every stage of the buyer’s journey. It accomplishes this with larger overview pages  (the hub)  about specific topics which then link to pages where aspects of the topic are explored in-depth  (the spokes) .  For example, a business could create a hub page that focuses on email marketing.  The hub page would summarize the major aspects of the topic such as segmentation, subject lines, email newsletter design, re-engagement campaigns, etc. For each supporting topic or subsection, it would link to another page that goes into further detail on it. keywords relevant to the topics At this point, you should have a lot of potential topics that you know your audience cares about. Right now there are two challenges:  There are too many topics ...