Winson Digital Techniques

Businesses are always looking for an edge on their competitors, a way to stand out from the same boring thing that everyone else is doing. When it comes to content marketing, if you want to engage more users and give your pages a better shot at ranking highly on Google, you should get into video content. Videos can explain the same concepts that regular written content does, but with the added benefits of visuals, graphics, effects, and, of course, someone talking. Videos are a great example of the types of multi-media in content marketing that tend to land with users. Many people just prefer to consume content that way instead of reading words on a page. Here’s the catch, though: like any other SEO content designed to rank, you don’t just shoot to the top of everyone’s SERPs on Google or YouTube because you made a video. Other businesses make videos, too. If you want to outrank them, you need to practice video SEO. Let’s learn more about SEO for video, why your videos won’t r...

A robots.txt file is an ASCII or plain text document made up of commands specifically meant to be read by search engine crawlers. Crawlers (sometimes called bots or spiders) are autonomous programs used by search engines like Google and Bing to find and “read” web pages. Crawlers enable search engines to understand what kind of information is stored on a page and then index that page so it can be displayed in response to user queries. During indexing, the search engine’s algorithm sorts pages into an order that directly affects their SERP ranking. The first thing crawlers do when visiting any website downloads the native robots.txt file. This gives you a chance to communicate with the crawler, explain to it how it should read your site, and differentiate which pages are important and which pages are unimportant. Every search engine has its own crawler, and every crawler has its own identifying “user-agent” designation. Google : Googlebot Google Images : Googlebot-Image Bing : Bingbot Y...